Brand Identity for Photographer, Lauren Krysti.
https://www.laurenkrysti.com/

Creative Director:

Melanie Haroldson

Created at KNOCK inc.

Creative Direction
Jason Miller

Director
John Christenson

Photography
Dallas Currie

Styling
Jessie Schneider

Talent
Anna Olson
Dan Nelson


Storyboarded 30 second spot and 5 instagram videos celebrating Caribou Coffee's partnership with Faribault Woolen Mills. 
Created life-size chalk drawing for stop-motion and provided line-art for backgrounds.

+ STORYBOARD
+ ILLUSTRATION
+ INSTALLATION / DRAWING

 

Created at Gasket Studios

Creative Direction
Greg Shultz

Creative Collaborators

Lead Animator
Brad Jacobsen

Production Supervisor
Justin Greiner

Producer
Dan Helgemoe

Illustrated backgrounds, elements and characters for Michigan Lottery's Winning Moments campaign.

+ILLUSTRATION
+STORYBOARD
+DESIGN
+CHARACTER

Created at Gasket Studios

Creative Direction
Greg Shultz

Creative Collaborators
Keith Eric Williams - Designer
Brad Jacobsen - Lead Animator
Justin Greiner - Production Supervisor

Worked with team on series of spots for Google Home / Best Buy.
Assisted on story boarding, illustration, character design and basic character rigging.

+ILLUSTRATION
+STORYBOARD
+DESIGN
+CHARACTER

Created at TREAT & CO.

Creative Direction
Laura Qvale

DesIgn Collaborators
Ellen Risch-Boody
Carla Fahden
Victoria Prendergast


Concept illustration for Target's national 2014 Back-To-School catalog. 

+ ILLUSTRATION

Created at KNOCK

Creative Direction
 Todd Paulson

Design Collaborator
 Chad Olson




Worked with team to create original art for Target. The style was adapted from concept art from the film, approved by Marvel and in stores nation-wide.

+ ILLUSTRATION
+ RETAIL - LICENSING
 

+ ILLUSTRATION

Creative Direction
Todd Paulson
Ryan Floss

Interactive design 
Bryan Pieper
 

Illustration and lettering for AIGA's Leadership Retreat  2011. 

Logo and illustration for the annual Twin Cities Carnaval Brasileiro event.

Creative Director:

Todd Paulson

Created at KNOCK Inc.


Creative Direction
Todd Paulson

Design Collaborators
Kym Macfarlane
Bryan Pieper
Iglika Petrova
Juliana Nagan

Venture North Bike Walk & Coffee is a bike shop and cafe in North Minneapolis. They are dedicated to promoting health and mobility through cycling.

Created lettering and illustration for Venture North's brand and retail space.


+ ILLUSTRATION
+ LETTERING
+ DESIGN


 

+ ILLUSTRATION

Created at TREAT & CO.

A series of patterns created for TREAT's Pattern Shop.

A collection of patterns made

Created at TREAT & CO.

Creative Direction
Melanie Haroldson

Photography
Lauren Krysti

Photo styling
Melanie Haroldson


Workerby is a product development studio specializing in trend, prototyping and production with an emphasis on millinery.  


+ BRANDING
+ DESIGN

 

Created at KNOCK inc.

Creative Direction
Todd Paulson

Design Collaborators
Jill Hooten
Bryan Pieper

3D prototype
Dave Currie


3D animation
Joe Russo
Chad Retrum

VO:
Dan Armstrong


+ ILLUSTRATION
+ STORYBOARD
+ DESIGN
+ MUSIC - SFX

Created at TREAT & CO.


Creative Director
Melanie Haroldson


Promotional social media content in anticipation for TREAT & CO's attendance at the WBENC conference in Austin, TX.

Cell animation, made in photoshop.


+ 2D animation
 

Created at TREAT & CO.

Backgrounds illustrated by:
Andrés Guzmán

Creative Direction
Sara Nelson

Story / editor
Mary Lou Hidalgo

Design Collaborators
Kym Macfarlane
Heidi Weigert

Written by
Cheryl Tunno
Michelle Tunno Buelow

Interactive 
Kobby Appiah
Bryan Pieper

Bully In A Box is a set of interactive children's books used as a tool to discuss the nuances of bullying. Each book focuses on a character's experience and concludes in discussion questions for adults and children. The goal is to promote empathy and awareness with young readers.

Created at KNOCK inc.

Creative Direction
Todd Paulson

Design Collaborators
Meenal Patel
Joe Anderson


Illustrated window clings and ornaments  at New Balance's flagship store in NYC. 


+ ILLUSTRATION
 

Created at KNOCK Inc.

Creative Director
Todd Paulson

Animation loop for KNOCK's in-house LED screen.
Traditional cell animation created in 1930's rubber-hose style. Original characters and background. Created in photoshop.



 

Created at
TREAT & CO.

Creative Direction
Melanie Haroldson

Prototyping / production
Dave Currie

Design Collaborators
Kevin King
Jill Hooten
Jessie Schneider

Photography
Colleen Guenther



Dimensional pop-up card mailer and resin-cast figure ornaments.


+ ILLUSTRATION
+ GRAPHIC DESIGN
+ CHARACTER DESIGN

Created at TREAT & COMPANY

Creative Direction
Melanie Haroldson

Design collaborators
Victoria Prendergast
Lily Prinsen
 

Event branding for KNOCK / TREAT's annual party.


+ DESIGN
+ BRANDING

Created at TREAT & CO.
 

Creative Direction
Melanie Haroldson
Dan Weston

Prototyping / Paint + Assembly
Dave Curry

3D Rendering
Grace Manuel
Neil Hagre

Copy & Story
Dan Armstrong

Photography
Colleen Guenther
 

At TREAT & CO. I created a set of characters that would be modular toys with inter-changeable parts. The story developed into a larger retail universe expanded into 3D protoypes, board game, interactive app and retail experience.

+ ILLUSTRATION
+ DESIGN
+ CHARACTER
+ BRAND
+ TOYS

Created at TREAT + COMPANY

Digital iOS sticker pack + limited card / sticker set.

Creative direction:
Melanie Haroldson

Design collaborators:
Grace Manuel
Dave Currie
Jill Hooten
Kevin King

+ILLUSTRATION
+LETTERING